How to Choose The Perfect Domain Name in 2021 

Choosing the perfect domain name in 2021 for your website forms an important element for the success of your business. If you choose the wrong domain name, then there can be a problem for you to switch to a different one without hurting your brand and search rankings.

That’s why it’s extremely important that you choose the best domain name from the beginning.

When you first begin, it can be extremely challenging to come up with catchy business name ideas along with a perfect domain name.

In this article, we shall share all the tools and tips you need to keep in mind in order to get perfect domain name ideas, choose the best domain name, and register your new domain (for free!).

How to choose the perfect domain name in 2021

14 Tips for Choosing the Best Domain Name

When starting a blog or website, choosing a domain name can extremely be stressful because you cannot afford to make a mistake.

To make the process easier, WP Editor has provided a have a simple step by step guide that you can use to pick the most suitable domain for your website.

Let’s take a look at these steps one by one.

1. Stick with .com

In this era, there are plenty of new domain name extensions available – from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog.

In order to get the perfect domain, you should choose a domain name with the .com extension.

While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension.

Newer domain extensions like .ninja or .photography can be categorized as being untrustworthy.

Additionally, dot com domains are the most memorable. Many users, especially those who aren’t as tech-savvy, and will automatically type “.com” at the end of every domain without even thinking about it.

For example, If your website is something like joeblogs. photography, and your users accidentally type in, they will end up on an error page on website.

You can avoid this by sticking to the .com domain.

Remember, most smartphone keyboards automatically have a .com button.

2. Use Keywords in Your Domain Name Search

Keywords play an important role in a domain. By using keywords in your domain name, you tell the search engines what your website is about. Together with quality content and good user experience, keywords in your domain can help you rank higher in Google search.

It is very hard to find a good domain with your target keywords, that’s not already taken.

You will need to be creative and combine your keywords with other words to make your domain stand out from the rest.

3. Keep Your Domain Name Short

While keywords are important, don’t go overboard with domain length. It’s better to have a domain name that’s short and memorable.

WP Editor recommends keeping your domain name under 15 characters. Longer domains are much difficult for your users to remember.

Not to mention, users will also be more prone to enter typos with longer domain names which can lead to loss traffic.

That’s why it’s a good idea to keep your domain length short.

4. Make Your Domain Name Easy to Pronounce and Spell

You should be able to easily share your domain name while speaking as well as writing. You never know when you’ll be asked to share your domain name in person.

If you’re planning to use your domain name to create a professional business email address, then it definitely should be easy to understand and spell for any listener.

5. Keep it Unique and Brandable

Your blog domain name must be unique, so you can stand out in your readers’ minds. It’s smart to research other websites and blogs in your niche and find out what domain names they’re using.

You don’t want to accidentally use a trademark name or get accused of copying another blogger.

You can also choose to pick a domain name that’s more brandable.

Brandable domain names are unique, catchy, and memorable. For example, “” is a much more brandable name than “”

6. Avoid Hyphens in Domain Name

Never create a domain name with hyphens. Hyphens can be a sign of spam domains which you do not want to be associated with.

Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, then your users will likely end up at your competitor’s site if they forget to type in the hyphen.

7. Avoid Double Letters

It’s a good idea to avoid domains with doubled letters, because it increases your chances of losing traffic to typos. For example, a domain like will be more prone to typos, and result in lost traffic.

Avoiding doubled letters will also make your domain easy to type and more brandable.

8. Leave Room to Expand

It’s smart to choose a domain name that’s related to your industry / niche because it gives users some idea of what your website is about. But you also don’t want to limit your long-term options too much.

For example, a florist might choose a domain name like, but then they may want to start blogging about other flowers beside orchids. In that case, the domain might prevent you from attracting readers interested in other flowers.

Properly moving your site to a new domain can be a frustrating process, and it can cause you to lose search rankings if you don’t do it right. That’s why it is important to pick a flexible domain name from the start.

9. Research Your Domain Name

Before you register a domain name, try to find out if there is already a registered business using the same name.

You can perform a trademark search to see if there is a similar or exact name already trademarked.

You can also perform a Google search and check for the name’s availability on top social media websites like Twitter, Facebook, Instagram and so on.

A similar or matching name would not only cause confusion, but it could also have severe legal implications which may cost you a lot of money.

Once you have your own website up and running, you can learn more about how to trademark and copyright your website name and logo.

10. Use Domain Name Generators for Clever Ideas

Currently, there are more than 360 Million registered domain names. This creates an assumption that most domain names are already taken up.

Searching for individual domain name manually can be very time consuming.

This is where domain name generators come in. These free tools automatically search for your defined keywords to find hundreds of clever domain name ideas.

We recommend using IONOS, which is one of the most popular domain name generator tools online.

Best Places to Buy a Domain Name

There are hundreds of domain registrars on the web. It’s important to choose carefully because it can be difficult to move your domain later on.

Just like with web hosting, pricing for domain registrations can vary anywhere from £0.99 to £20. You can even get it for free*.

Let’s take a look at how you can easily buy a domain name.

Free Domain Registration with Web Hosting

Majority of web hosting companies also offer domain registration as a service. Some of those companies offer free domain registration with new hosting accounts.

If you’re starting a new website, then it’s a smart idea to take advantage of this offer and get your domain name for free.

Below IONOS web hosting, free SSL certificate, and a free domain name:

A product that WP provider would suggest is 1&1 IONOS. They are a web hosting and cloud services provider that specialises in providing flexible and affordable web hosting and domain solutions for small and medium-sized businesses. Globally 1&1 IONOS host more than 8 million people within 15 facilities in 9 countries around the globe.

It’s important to keep in mind that most hosts offer free domain registrations for 1 year only. After the first year, your domain registration will renew at usually around £10 per year.

A lot of users take advantage of the free domain for the first year because you would have to pay for the domain name regardless, why not get it for free.

Domain Registration only

If you just want to register a domain name without purchasing hosting, then you can do that by purchasing it from a domain name registrar. is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.

How to choose the perfect domain name in 2021

Final Thoughts

If you are starting a blog or website for the first time, then you may find our how to start a blog  or How to create a website helpful because it walks you through everything step by step. If you need further help them please email WP Editor or check out our shop and services page.

Remember WP Editor is here to support you with your website. For more information on what WP Editor offers please view our services page too. You may also like how to start an online store

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